A week ago I had the pleasure of taking the wonderful Cubitts staff on a historical tour of Seven Dials and St. Giles.
Their CEO Tom Broughton and his team have completely gotten behind the history of their new building at 41 Monmouth Street, which was for many years the very old and famous A France undertakers. This company, who undertook many illustrious royal burials in their 300 year old history, is still in existence today.
Cubitts at Seven Dials –
Upon entering their new store I was delighted to find out that Cubitts, in keeping with and upholding the tradition of the old shop, have designed mirrors of coffin shape whilst the interior walls are lined with wood – as used for your typical ‘wooden overcoat’. The interior is a wonderfully sympathetic reflection of the history of the building in the 20th century.
Tom, a keen historian, told me that he likes to locate his stores in buildings or areas of historic note: I reflected that they might have somewhat hit the jackpot by opening their latest one in, historically, the most notorious area of London. On the night, myself and 20 staff walked the streets of Seven Dials and St. Giles for over an hour, taking in the sights and stories of this ancient parish and a great time was had by all!
The Great Plague, a Gin Epidemic, A Rookery – it all happened here!
If you would like a private historical walking tour of Seven Dials and St. Giles and partaker of it’s tawdry history, I would be delighted to take you around – you can find out more about my historical talks here and book me via my Contact Me page!